Map and HMW Notes

Draft the customer map and collect blind How Might We notes from the team.

Updated

The Map

In the original sprint, the Facilitator draws the map on the whiteboard while the team watches and corrects. This collaborative real-time drawing doesn’t work async.

Async approach: The AI drafts the first version of the map based on:

  • The Challenge Brief
  • Expert Q&A responses
  • Team’s goal and questions

The AI posts the map as a simple text diagram or a rendered visual:

📍 DRAFT MAP — Please review and suggest edits

Actors: [New Customer] [Existing User] [Support Team]

[Discovers product] → [Visits site] → [Reads about features] ↓ [Signs up for trial] → [Onboarding flow] → [First real use] ↓ [Invites team] → [Team adopts] → [Converts to paid]

Reply in this thread:

  • What’s missing?
  • What’s in the wrong order?
  • What actors am I forgetting?
  • What’s the most critical step?

The AI iterates the map based on feedback (1–2 revisions within the phase window).

HMW Notes

As team members read expert Q&As and review the map, they collect How Might We notes.

📝 HMW NOTES — Submit via DM

As you review the expert Q&As and the map, convert problems and opportunities into “How might we…?” questions.

Examples: • “HMW make the trial feel valuable before the team joins?” • “HMW reduce the steps between signup and first use?”

Submit each HMW note as a separate DM to me. No limit on how many. Aim for 5-15 each.

⏱ Deadline: [time]

Why DM (blind): Same reason as the original’s silent sticky notes — prevents groupthink and ensures quieter team members contribute equally.