After all interviews are complete and observations are posted, the team looks for patterns.
Individual Pattern Identification (Blind)
🔍 PATTERN FINDING
All 5 interviews are done. Time to find patterns.
Step 1: Read through ALL observation notes across all 5 interviews.
Step 2: DM me the patterns you see. A pattern is something that showed up with 3+ customers, or a strong reaction from 2+.
Format each pattern as: 🟢 / 🔴 / ⚪ + pattern description + which interviews it appeared in
Example: 🟢 “4/5 customers immediately understood the value proposition (Interviews 1, 2, 3, 5)” 🔴 “3/5 customers couldn’t find the signup flow (Interviews 1, 3, 4)”
⏱ Deadline: [4 hours from now]
AI Pattern Synthesis
After collecting individual pattern submissions, the AI:
- Compiles all submitted patterns
- Merges duplicates
- Ranks by frequency (how many team members noticed the same pattern)
- Ranks by customer impact (how many customers exhibited the behavior)
- Posts the synthesized list:
📊 PATTERN ANALYSIS
STRONG SIGNALS (noticed by 3+ team members, 3+ customers):
🟢 Value proposition clarity — 4/5 customers could explain the product in their own words. Observed by: @Alex, @Jordan, @Sam, @Casey
🔴 Signup friction — 3/5 customers struggled to find or complete signup. Observed by: @Alex, @Jordan, @Morgan, @Casey
🟢 Pricing acceptance — 4/5 customers said the price was fair or would pay. Observed by: @Sam, @Morgan, @Riley
MODERATE SIGNALS (2 team members, 2+ customers):
⚪ Competitor comparison — 3/5 customers spontaneously compared to [competitor]. Observed by: @Jordan, @Casey
🔴 Terminology confusion — 2/5 customers misunderstood “[specific term]”. Observed by: @Alex, @Sam
WEAK SIGNALS (1 team member or 1 customer): [Listed for completeness but not prioritized]