Starts at Day 0, runs in parallel through Phase 4. Same process as the original:
- Post generic ad (Craigslist, social media, or network)
- Link to screener survey (Google Forms or equivalent)
- Select 5 customers matching target profile
- Schedule video interviews during Phase 5’s window
Async difference: Interviews happen over video calls (Zoom, Meet, etc.), not in-person. The Interviewer conducts them; the team watches recordings afterward (or live if the schedule permits).
Recruit 7 to get 5 — no-show rates are higher for remote sessions.